PICKY

Branding / Packaging Design / Print Design

Picky is a branding and packaging project designed to make flossing a bold, fun, and effortless habit for young adults. It reimagines oral care as something engaging rather than a chore, focusing on accessibility, strategic placement, and education, encouraging better flossing habits through eye-catching visuals and a fresh, energetic brand voice.

RESEARCH

TONE OF VOICE

Packaging & color exploration

FINAL Packaging

Packaging LAYOUT

color palette

TYpography

web design

print collateral

This capstone project represents the culmination of my design education—an opportunity to take an idea from concept to execution. It challenged me to apply critical thinking, creativity, and problem solving to develop meaningful, well-crafted design solutions. Behind every finished design is a community of support—thank you to my professors, peers, and family for being part of mine.

Senior Capstone, 2025

University of Cincinnati, College of Design, Architecture, Art and Planning Cincinnati, OH

Link to full PDF Brand Guidelines here.

brand guidelines

senior showcAse